The BRAIN Initiative: BAM or BUST? Posted on April 8, 2013 by scicurious Sci is at SciAm today, talking about the much-talked-of BRAIN initiative. What is it? What are its goals? And will it work? Will it be a BAM (Brain Activity Map) or a BUST (Badly Underfunded S**T)? What do you think? Head over and check it out.